Economy and Jobs – Tourism and Hospitality .

The Rising India Party takes the position that one sector that has huge potential of creating jobs across linked sectors and wealth for people from virtually all segments of the socio-economic spectrum, is that of Tourism and Hospitality. Eco-tourism, history-tourism, adventure-tourism and all shades of hospitality and tourism have the inherent capability of creating long term work and incomes in India.

The government would form Tourism and Hospitality Plans Board Groups under the appropriate ministry to take a focused view of the Indian story and available natural and human resource to come up with Policies to quickly get this sector moving.

With the right kind of planning, investments and inputs from the government, and encouragement with incentives to private enterprise, the possibilities are endless and action and policies would be built around and include the following facts:
 

  1. India is rich in its ancient traditions and flavors. It has many ancient cities, places of history, ancient temples and religious spots of all key sub-continental religions including Hindus, Buddhists, Jains, Sikhs; as well as religious imports of Christianity Islam, Parsis, Jews etc.
  2. These are mostly neglected, un or under developed, even though many have worldwide recognition and curiosity.
  3. Most of these spots are based in or around cities or areas that have woeful infrastructure, dirty, filthy environment due to government bodies such as local municipalities not doing their job of garbage collection and treatment etc.
  4. This becomes a key reason for tourists not favoring India as a holiday destination. Who wants to spend a holiday amongst filth even though there are massive attractions that would pull them into the country?
  5. The Rising India Party would take innovative approach to rapidly build models that would bring in world tourism to India.
  6. Starting with the rural or village sector, it would be possible to create model ancient Indian village atmospheres, localized to each State and area.
  7. These would be built around recreating and sustain existing ancient images while using modern tech to create and sustain these atmospheres such as villages of mud huts, Persian-wheel wells, bullock carts, bullocks ploughing fields, people sitting under banyan trees smoking hukas, and such typical local images etc. in a manner to draw tourists to experience life as it was thousands of years ago and is not available anywhere in the world.
  8. Such a tourism strategy supported by good quality infrastructure including approach roads, internet, television, and living quarters that are in line with the atmosphere would be one, when sold in the right manner, bound to draw a large number of tourists.
  9. Such a move would also create huge jobs within the local narrative for the people and bring in gainful employment to all including the old who would play the role of live actors in the atmosphere creation.
  10. This particular story could be relatively a low-cost tourist destination but in the range of $ 50 to 100 per night and even lower for long stay tourists.
  11. Woven into this story would be live yoga classes and practice, ancient Indian play sport such as gulli-danda, marble plays, gulel plays, Kathputlis, snake charmers and all else that made ancient Indian social life that would be so very interesting in its recreation at selected large number of villages throughout India.
  12. The flavors of the North would be different from those of the South, West, East and North-East India; each of which regions have huge local interesting stories to tell and live, this time as tourist narratives even as it would give the opportunity to maintain very interesting and rich life-styles, spiritually and physically for the local populace in partnership with entrepreneurs and State help.
  13. Not only would this story draw tourists, it would bring in investors who would want to gain from these opportunities.
  14. It would bring people in droves, from within India and especially overseas; who are socially conscious and want to do some good with their lives, to India from all over thus starting a narrative that has potentially always been available but never been thought of or brought into action by our western thinking and venal bureaucrats. 
  15. The Rising India Party aims to bring about into living reality, and fast, this story of Indian civilization for the enjoyment and enrichment of 21st century global citizens.
  16. These ancient narratives could be also built around craft villages that showcase actual craftsmen ploughing their craft for tourists to live amongst and taste of life of yesteryear in a modern setting of internet and social media.
  17. Another dormant but ripe for the taking is the fact that India has the largest mountain range in the world and a huge coast line in peninsular India
  18.  These are the least developed and utilized resources in the world of global tourism and hospitality.
  19. There are no water sports to speak of despite a huge coastline and interesting placed along the coast.
  20. There are no mountain resorts other than those developed and left by the British.
  21. There are no mountain sports to speak of including Skiing, Sky diving, rock climbing, camping sites, trekking, bird and animal watching, adventure sports and tourism etc.
  22. Each of these areas offer huge potential of involving the private sector to quickly lift the game. For instance, it is possible to have skiing all year round in the higher reaches of the Himalayas and if the opportunities were offered to the private sector to invest in infrastructure development on build-operate-transfer models with some level of government guarantees of investment payback, there would be a queue before the government bodies tasked with the development of this sector, of both Indian and foreign investor in any mix or combination.
  23. Combinations of Public-Private partnership models or private sector investments would be invited to develop these resources quickly to generate and sustain tourist traffic.
  24. Private sector entrepreneurs are to be invited to invest in creating the infrastructure required to develop various hill stations, sports facilities in the mountain and coastal areas, as tourist destinations in build-operate-transfer or other suitable models that are financially viable and attractive for the investors.
  25. This would be including the ability or permission of setting up, through self-owned and franchise models, hotels, guest houses involving local population to be funded and trained by the entrepreneur.
  26. The government would provide incentives to large investor groups or hospitality chains to license their brands and know-how to promote smaller entrepreneurs in setting up hotels, guest houses, tourism plans etc. with the view to providing widespread employment and creating wealth for large segments of the populations over the huge single entity owner model, though these would have natural space in the large hotel and hospitality sector space.
  27. The government would set up dedicated financial assistance and investment bodies to help kick start projects across the entire tourism-hospitality space and to assist in removing basic infrastructure bottlenecks.
  28. India has many ancient cities across the country. Most of these have been ruined by unbridled, unthinking construction of monstrosities, often after tearing down, what should have been heritage buildings, be they private home or public building.
  29. Most of these cities are in ecological and visual ruins due also to lack of civic services such as garbage collection, human waste processing etc.
  30. Unthinking traffic and parking issues further cause ruin to otherwise great tourist drawcards.
     

The Rising India Party would undertake the following moves to bring into play rapid change with the view to regenerating Indian cities as follows:

 

  1. Immediately move to stop all construction within the precincts of cities identified for restoration and tourism development.
  2. Immediately ban all traffic movement except pedestrian, cycles, cycle rickshaws within core city limits.
  3. Immediately move to build underground roadways and parking systems under the cities in question
  4. Immediately move to creating waste collection and processing infrastructure such that, in case of domestic sewage there would be two pipelines; one for carrying and processing excreta and the other for carrying and processing bath and kitchen water.
  5. Both would be piped to waste processing plants which, if possible, would be located underground. Human waste would be further processed to recover salable products such as fertilizer which would subsidize costs if not turn into profitable enterprises for the private sector firms that would be invited to invest and participate in these projects.
  6. Architects would be invited to participate in projects designed to restore the ancient building styles and architecture, including from global firms.
  7. Householders and property owners would be encourage to turn their dwellings into guest houses and incentivize these to create an economic lift that would generate huge wealth and jobs for all such projects.


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